Calculators
Four tools for the questions you ask before you spend anything: what a client costs you, where growth is stuck, what a bundle of services costs, and what a website costs.
Currency
What a new client costs you
Start from the monthly budget and work down the funnel: messages, calls, appointments, clients. Three scenarios, because a good month and a bad one do not produce the same cost.
Budget invested
You type
Pessimistic
What you are assuming
What you get
- Messages from potential clients333
- Calls obtained100
- Appointments booked20
- Actual clients3
Cost of acquisition (CAC)
333,33 €
Middling
What you are assuming
What you get
- Messages from potential clients500
- Calls obtained200
- Appointments booked50
- Actual clients10
Cost of acquisition (CAC)
100 €
Optimistic
What you are assuming
What you get
- Messages from potential clients667
- Calls obtained333
- Appointments booked117
- Actual clients33
Cost of acquisition (CAC)
30,61 €
The figures use the rates you type in. We settle on the real ones together after the first fortnight of the campaign, from your own account data.