Question 1

What is Google Ads and how does it work?

Accepted Answer

Google Ads is Google's advertising platform, and it lets your ads appear in front of users exactly when they are searching for information or products online. It works on a Pay-Per-Click (PPC) model, which means you only pay when someone actually clicks your ad.

Question 2

How quickly can I see the first results?

Accepted Answer

The first results can appear within 24–48 hours of launching a campaign. For optimal results and full optimisation, however, we recommend a 30–90 day window, during which the platform's algorithms learn and refine the campaign.

Question 3

What is the minimum recommended budget?

Accepted Answer

The minimum recommended budget varies by industry and objective. In general we recommend at least €500 a month in order to gather enough data to optimise on. We will settle on the right budget together, based on your specific needs.

Question 4

How do you monitor campaign performance?

Accepted Answer

We use advanced analytics and tracking tools to monitor campaign performance in real time. You receive detailed monthly reports with every metric that matters: impressions, clicks, conversions, cost per acquisition and ROI.

Question 5

Can you run campaigns for any industry?

Accepted Answer

Yes. Our team has experience in more than 45 different industries, from retail and hospitality to real estate, beauty and professional services. We adapt the strategy and the messaging to the specifics of each one.

Question 6

What happens if I want to end the collaboration?

Accepted Answer

We understand that business needs change. We offer maximum flexibility — the collaboration can be stopped at any time with 30 days' notice. All campaign materials and data remain your property.

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