Elite.md: three channels for a micropigmentation studio and its courses

From its Facebook and Instagram campaigns, Elite.md received 4,540 conversations started by customers — messages, not clicks.

Its Google Search ads reached an 18.53% click-through rate, and on YouTube a view cost $0.01.

Sector: Micropigmentation studio (brows, eyelids, lips) and training courses
Period: Collaboration begun 01.06.2020

Objective

Two different audiences from one account: clients looking for the procedure, and trainees looking for the trade.

Reported results

Facebook & Instagram Ads

Impressions: 3,526,294
Clicks to site: 31,654
Conversations started: 4,540
Page likes: 6,324

Google Search Ads

Impressions: 4,360
Site visits: 807
Click-through rate: 18.53%

YouTube Ads

Impressions: 359,000
Video views: 12,700
Cost per view: $0.01

Elite.md sells two things at once: micropigmentation procedures to clients, and the trade itself to future colleagues. Those are two audiences searching different words and persuaded by different arguments, run from a single ad account.

The figure that matters most here is not the 3.5 million impressions but the 4,540 conversations started. In a field where people want to ask before they book, a message sits closer to a sale than a click does.

The 18.53% Google Search click-through rate is explained by the small impression volume: 4,360 impressions means very precise queries, and an ad that appears only where the intent is unambiguous does not need much budget to work. On YouTube, $0.01 a view made video the cheapest recognition-building channel of the three.

Every figure on this page is the data the advertising platforms reported for this client's campaigns, as published by the agency. None of it is an estimate and none of it has been rounded.