RoofHouse.md: twelve months of Google and Meta Ads for a roofing retailer

Over twelve months, RoofHouse.md accumulated 11,300,000 Google Ads impressions at $0.07 a click and 55,900 site visits.

On Facebook and Instagram, 82 campaigns produced 5,725,417 impressions and a 6.84% click-through rate.

Sector: Roofing retail
Period: 12 months

Objective

Sustained visibility on both channels, and qualified traffic to a site built from scratch for the purpose.

Reported results

Facebook & Instagram Ads

Impressions: 5,725,417
Video views: 1,649,546
People who clicked through: 61,762
Click-through rate: 6.84%
Campaigns created: 82
Ad sets: 105
Ads created: 169

Google Ads

Impressions: 11,300,000
Site visits: 55,900
Cost per click: $0.07
People who engaged: 59,800
Keywords covered: over 200

Website

Pages built: 15

RoofHouse.md sells roofing — a product nobody buys on impulse and almost everybody searches for only once they already need it. That makes Google Ads the primary channel and Meta the one that builds recognition ahead of the search.

The 82 Facebook and Instagram campaigns were split across 105 ad sets and 169 creatives. That count is not a vanity statistic: each set tests an audience or a message, and the 6.84% click-through rate is what is left after keeping the ones that worked and stopping the rest.

On Google, over 200 keywords produced 11.3 million impressions and 55,900 visits at $0.07 a click. For a high-ticket product, that is a traffic acquisition cost with room for profit in it.

Every figure on this page is the data the advertising platforms reported for this client's campaigns, as published by the agency. None of it is an estimate and none of it has been rounded.