What Google Ads costs in Moldova: budget, commission and what the price includes

How Google Ads is actually paid for

Google Ads works on a pay-per-click model: you pay when someone clicks your ad, not when they see it. The price of a click is not fixed — it is set at auction, according to how many other advertisers want the same keyword and how relevant Google judges your ad and your landing page to be.

That is why a business has two different things to pay for:

• The ad budget, paid directly to Google. It buys the clicks, sits in your account and stays under your control.
• Campaign management, paid to the agency. It covers account structure, keywords, ads, conversion tracking, testing and monthly optimisation.

Anyone who tells you “Google Ads costs X a month” as a single number has either folded the ad budget into their fee — in which case it is worth asking how much of it reaches Google — or has quoted you half the real cost.

Our prices for running the campaigns

Three packages, chosen by how much of Google you want to cover. All of them include account creation and setup, Google Analytics 4, on-site conversion tracking, competitor analysis and Google Business Profile registration:

Our prices are set in euro. The lei figures are approximate: converted at a reference rate of 19.5 lei to the euro and rounded to the nearest hundred. Check the National Bank rate on the day you are invoiced.

Which package fits

• Search, 480 € (≈ 9 400 lei) — if people are already looking for what you sell. A garage, a dentist, a removals firm: the demand exists and only needs intercepting at the moment it appears. This is the most direct relationship between spend and enquiry.
• Search & Display, 580 € (≈ 11 300 lei) — if you want both the active demand and visibility among people who are not searching yet.
• Full coverage, 680 € (≈ 13 300 lei) — if your sales cycle is long or your product needs several touches. Remarketing brings back people who visited and did not order; YouTube and banners on the large local portals cover the rest.

The full lists of 20, 30 and 40 services are open on the packages and prices page, and the service itself is described on the Google promotion page.

What ad budget to set

The minimum depends on the industry and the objective, but we recommend from 500 € a month so that enough data accumulates to optimise on. Below that the ads still run; what stops is your ability to tell which keywords deserve to stay and which should be switched off, and decisions then get made on instinct.

Click prices vary enormously between niches depending on how contested the keyword is. A broad, high-volume keyword is expensive; a specific one with clear buying intent often costs less and converts better. That is why the first month of work is largely about excluding irrelevant searches with negative keywords — the money saved there is the money that reaches the campaigns that produce.

Total monthly cost, by scenario

What raises and lowers the cost per click

• Competition for the keyword. The more advertisers bidding on the same search, the more the click costs. This is the one factor you do not control.
• Ad and landing page relevance. Google charges less for ads people actually click and pages that answer the search. A good landing page is a discount, not just a courtesy to the visitor.
• Negative keywords. Without them you pay for searches that could never become customers: “free”, “jobs”, the name of a product you do not sell.
• Time and location. If you only answer the phone during business hours, the campaign has no business running overnight.
• Conversion tracking. An account that does not know which click became an order cannot optimise towards orders. Conversion setup is included in all three packages precisely because nothing else matters without it.

How long results take

First results can appear within 24–48 hours of launch — unlike SEO, Google Ads starts delivering as soon as it is approved. For optimal results with a cleaned-up, optimised campaign, allow 30–90 days, which is how long the algorithm needs to learn and the account needs to shed what does not produce.

Google Ads or Facebook Ads?

The difference is intent, not quality. Google captures demand that already exists: someone searching “fridge repair Chișinău” wants it fixed today. Facebook and Instagram create demand, showing the product to people who were not looking for it. If your service gets searched for, start with Google. If your product has to be seen to be wanted, start with Meta — the figures for that are in our article on what Facebook and Instagram ads cost.