What Facebook and Instagram ads cost in Moldova in 2026

The price has two halves, and they go to two different companies

Almost every misunderstanding about the cost of Facebook and Instagram advertising starts here. There is no single cost. There are two, with different recipients:

• The monthly management fee, paid to the agency or the freelancer. It covers strategy, audiences, copy, banners, campaign launch, testing and daily optimisation.
• The ad budget, charged directly to your company card by Meta. This is the money that actually buys the impressions and the clicks.

The distinction has practical consequences. The ad budget stays in your account and under your control; it can be paused or increased at any time. The management fee is a contracted service. We take no percentage of the ad budget — a model where the agency earns more the more you spend gives nobody an incentive to lower your cost per result.

What campaign management costs: our prices

We publish our prices because “how much does it cost” deserves a number, not a contact form. These are the monthly fees for running Meta Ads campaigns:

Our prices are set in euro. The lei figures are approximate: converted at a reference rate of 19.5 lei to the euro and rounded to the nearest hundred. Check the National Bank rate on the day you are invoiced.

The 880 € (≈ 17 200 lei) package adds managed Facebook, Instagram, TikTok and YouTube accounts, 10 Reels videos including concept, script, filming and editing, 15 stories, 25 posts and two on-location shoots a month. The full list of both packages is on the packages and prices page.

How much ad budget it takes to work

For most local businesses in Moldova, a budget from 300–500 € a month allows a few audiences and a few creatives to be tested properly in parallel. Below that threshold the problem is not that the ads are invisible — they run. The problem is that Meta's algorithm never gathers enough events to learn who to show them to, and you are left without the data you would need to decide what works.

Total monthly cost, by scenario

Put together, this is what a business actually pays each month. The first column goes to MegaTrend, the second to Meta:

What moves the price up or down

• How narrow the audience is. A business selling to all of Chișinău has room to choose. One selling to a small professional group pays more per impression, because it is bidding for fewer people.
• How expensive the product is. A few-hundred-lei product sells off the first ad. A few-thousand-lei service sells after several touches, which means more budget spent on the same person.
• What content you already have. Video performs, and if you have it the management package is enough. If you do not, the content has to be produced — which is the difference between the two packages.
• Seasonality. When everyone advertises — holidays, Black Friday — the auction gets more expensive for everyone and the same budget buys less.
• How well everything after the click converts. The cheapest optimisation available is rarely inside the ad account; it is in the page, the message or the salesperson who picks up the lead.

How to work out what a customer costs you

1. Cost per lead = ad budget spent ÷ enquiries received. Worked example: 400 € of budget produced 40 enquiries, so a lead costs 10 €.
2. Cost per customer = cost per lead ÷ your close rate. If you close one in four, a customer costs 40 €.
3. Compare that with your margin. If a customer is worth 150 € in margin, a 40 € acquisition cost is profitable and the budget deserves to grow. If the margin is 30 €, the fix is in the offer or the price, not in the ads.

The numbers in that example are arithmetic, not a market average: the close rate and the margin belong to your business alone. What to demand from an agency is that the first two lines appear in the monthly report — not just impressions and likes.

How long results take

First enquiries usually appear within 3–7 days of launch. The algorithm's learning phase takes 7–14 days on average, and stable results with an optimised cost per lead settle after the first month of testing. A campaign judged on day three and switched off is a campaign paid for and unused.

Why we publish these figures

MegaTrend is a marketing agency in Chișinău, Moldova, with 13 years in paid advertising and more than 4.5 million € of ad budget under management. We publish prices because “what does it cost” is the first question any business owner asks, and dodging it costs them time and us credibility. For an exact figure for your niche, get in touch for a consultation, or start with every package and its price.